Post by account_disabled on Dec 23, 2023 22:59:29 GMT -5
According to Eryk Mistewicz, author of the book "Narrative Marketing", every day we absorb approximately 100,000 words, or approximately 34 gigabytes of data. This means that we absorb more information in a month than our grandparents did in their entire lives! However, the data our brain accepts is not just pure facts. To a very large extent, these are advertisements. Research conducted in the USA has shown that the average American sees 4,000 to 10,000 ads every day. To effectively reach the recipient with your advertising message and make them remember it, merely presenting the product is no longer enough. You need to demonstrate a higher level of creativity - storytelling can help you with this.
DO YOU WANT TO BOOST YOUR WEBSITE? Take WhatsApp Number List advantage of individual expert advice Do you want to increase your company's results? Take advantage of the support of our experts and discover the full capabilities of your website. Learn free tips from Visible Range: Positioning Google Ads campaigns UX optimization MAKE AN APPOINTMENT FOR A FREE AUDIT visible 54 What is storytelling? Storytelling (or narrative marketing) comes from the age-old tradition of storytelling that continues to this day. It is not about clearly presenting a specific product or intrusively promoting the brand - the most important thing is emotions. Telling a story, using metaphors, presenting a characteristic hero - all this is intended to captivate the recipient and arouse a specific emotion in him , e.g. anger, pride, joy or sadness.
Thanks to this, the brand can cease to be just a badge on the product and become an idea. The world's largest brands have been successfully using storytelling for years, e.g. Coca-Cola (Taste the feeling), Dove (Real Beauty). In Poland, a great example is the Allegro "What are you looking for?" campaign launched in August 2015. Instead of focusing on promoting the service, the brand created a series of sometimes funny and sometimes touching stories. She ended each of them with an ambiguous question "What are you looking for?", which is also a sentence that has been well known to the platform's users for years because it is displayed on its home page. One of Allegro's Christmas ads, which are part of the "What are you looking for?" campaign. Storytelling is an especially important marketing strategy in a world that is overloaded with information. People, absorbing so much data every day, are constantly distracted and find it difficult to focus on one message.
DO YOU WANT TO BOOST YOUR WEBSITE? Take WhatsApp Number List advantage of individual expert advice Do you want to increase your company's results? Take advantage of the support of our experts and discover the full capabilities of your website. Learn free tips from Visible Range: Positioning Google Ads campaigns UX optimization MAKE AN APPOINTMENT FOR A FREE AUDIT visible 54 What is storytelling? Storytelling (or narrative marketing) comes from the age-old tradition of storytelling that continues to this day. It is not about clearly presenting a specific product or intrusively promoting the brand - the most important thing is emotions. Telling a story, using metaphors, presenting a characteristic hero - all this is intended to captivate the recipient and arouse a specific emotion in him , e.g. anger, pride, joy or sadness.
Thanks to this, the brand can cease to be just a badge on the product and become an idea. The world's largest brands have been successfully using storytelling for years, e.g. Coca-Cola (Taste the feeling), Dove (Real Beauty). In Poland, a great example is the Allegro "What are you looking for?" campaign launched in August 2015. Instead of focusing on promoting the service, the brand created a series of sometimes funny and sometimes touching stories. She ended each of them with an ambiguous question "What are you looking for?", which is also a sentence that has been well known to the platform's users for years because it is displayed on its home page. One of Allegro's Christmas ads, which are part of the "What are you looking for?" campaign. Storytelling is an especially important marketing strategy in a world that is overloaded with information. People, absorbing so much data every day, are constantly distracted and find it difficult to focus on one message.